Pictured above: (l/r) John Whalley, managing
director at Nationwide Windows, and Daryl Cashmore, operations
director at Nationwide Windows, with the first of the new fleet of
vehicles
A windows and doors firm is in the first stages of a
£100,000 pounds rebrand after a significant increase in
turnover.
Nationwide Windows, based at Somers Road Industrial Estate in
Rugby, saw a 35 per cent increase in the domestic installation of
windows and doors over the past 12 months.
The success is mainly attributed to the firm's introduction of a
new energy rated window, which can help to save money on fuel
bills, and the use of police-approved secured by design doors.
And to ensure continued growth and success the company is
adapting to meet the needs of its markets by updating its current
image.
As part of the new image the company will bring sister company
Future Homes, which specialises in domestic work, under the same
branding meaning both companies will merge under the name
previously held solely by the company's commercial arm - Nationwide
Windows.
The first stage of the rebranding has begun with the production
of a new logo and signage. The company is also in the first phase
of replacing its transport fleet with new vehicles featuring the up
to date branding.
Six vehicles will be replaced in total and will be used for
activities including transportation, surveying, servicing and
installations.
The entire rebranding process, which will also include a
new-look website, is expected to be completed by the time
Nationwide Windows celebrates its 25th anniversary in June next
year.
John Whalley, managing director at Nationwide Windows, said:
"The company is continuing to develop and we are looking forward to
building on what has proven to be an extremely successful 12
months.
"The decision to bring Future Homes under the brand name
Nationwide Windows was taken with our customers in mind.
"We felt it was potentially confusing for them to have to deal
with two separate trading names, so merging the two under the most
well-known brand is the obvious solution.
"Nothing will change in terms of the high quality services we
provide and all existing warrantees and guarantees will remain in
place.
"Nationwide Windows will continue to deliver on our promise to
satisfy the needs of both our domestic and commercial clients."
The company, which employs over 100 staff, underwent a
management buyout around two-and-a-half years ago by Whalley and
fellow director Daryl Cashmore.
Since that time the company has gone from strength to strength
landing multi-million pound contracts across the country. It
continues to negotiate further deals with much of the company's
success stemming from the social housing market.
The company is currently entering the final phase of a £13
million social housing contract in Nottingham which will have seen
them replace windows and doors at over 15,000 properties in the
city.