Flint Bishop

Rugby based firm Nationwide Windows to rebrand

Pictured above: (l/r)  John Whalley, managing director at Nationwide Windows, and Daryl Cashmore, operations director at Nationwide Windows, with the first of the new fleet of vehicles

 

A windows and doors firm is in the first stages of a £100,000 pounds rebrand after a significant increase in turnover.

Nationwide Windows, based at Somers Road Industrial Estate in Rugby, saw a 35 per cent increase in the domestic installation of windows and doors over the past 12 months.

The success is mainly attributed to the firm's introduction of a new energy rated window, which can help to save money on fuel bills, and the use of police-approved secured by design doors.

And to ensure continued growth and success the company is adapting to meet the needs of its markets by updating its current image.

As part of the new image the company will bring sister company Future Homes, which specialises in domestic work, under the same branding meaning both companies will merge under the name previously held solely by the company's commercial arm - Nationwide Windows.

The first stage of the rebranding has begun with the production of a new logo and signage. The company is also in the first phase of replacing its transport fleet with new vehicles featuring the up to date branding.

Six vehicles will be replaced in total and will be used for activities including transportation, surveying, servicing and installations.

The entire rebranding process, which will also include a new-look website, is expected to be completed by the time Nationwide Windows celebrates its 25th anniversary in June next year.

John Whalley, managing director at Nationwide Windows, said: "The company is continuing to develop and we are looking forward to building on what has proven to be an extremely successful 12 months.

"The decision to bring Future Homes under the brand name Nationwide Windows was taken with our customers in mind.

"We felt it was potentially confusing for them to have to deal with two separate trading names, so merging the two under the most well-known brand is the obvious solution.

"Nothing will change in terms of the high quality services we provide and all existing warrantees and guarantees will remain in place.

"Nationwide Windows will continue to deliver on our promise to satisfy the needs of both our domestic and commercial clients."

The company, which employs over 100 staff, underwent a management buyout around two-and-a-half years ago by Whalley and fellow director Daryl Cashmore.

Since that time the company has gone from strength to strength landing multi-million pound contracts across the country. It continues to negotiate further deals with much of the company's success stemming from the social housing market.

The company is currently entering the final phase of a £13 million social housing contract in Nottingham which will have seen them replace windows and doors at over 15,000 properties in the city.

 

 

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Article published by Midlands Business News on 20 September, 2010

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