Pictured above: Amy Chambers of Label Apeel

Label Apeel, the fast-growing Leicester-based provider of self adhesive labels to the BWS, food, retail, personal care and healthcare sectors, is expanding after taking on a new sales manager.

Amy Chambers is joining Label Apeel from rival Labelsco, where she spent five years as a sales manager. Before that, Amy was a packaging technologist for four years with Alliance Boots. Hailing from Nuthall, Nottinghamshire, Amy also joins the business armed with a degree from Loughborough University in industrial design and technology.

Amy says the decision to join Label Apeel was easy. "Label Apeel is a company where I can realise my true potential," she says. 

"I want to be a part of this business' exciting story, which it's fair to say is only just beginning to be told. The business is seen in the industry as unconventional yet extremely client and quality focussed and that's exactly why I feel I belong at Label Apeel."

Label Apeel is pushing to expand into the lucrative BWS market, and it also plans to increase its presence in the personal care and healthcare sectors. The company is one of the fastest growing self-adhesive label manufacturers in the UK, and Amy's appointment is a key strategic move, which will both underpin and increase the speed of this growth says Stuart Kellock, managing director at Label Apeel.

"Having Amy on board at Label Apeel is a tremendous coup for us, and is a massive boost for the company," he says. "She will help to push the business further into the personal care and healthcare markets and support the team in food markets."

The addition of Amy to the Label Apeel team is part of an ongoing expansion programme, which will see staff numbers grow again later in the year, as well as a significant planned investment in new machinery at its Murrayfield Road premises.