Pictured above: Clare McKee
A new full service marketing agency has been launched to give
businesses in the three counties of Worcestershire, Herefordshire
and Gloucestershire a personal bespoke marketing service tailored
to grow or protect their organisations.
Malvern Marketing offers the full range of marketing services to
businesses in the area, but only after a free face-to-face strategy
review to identify exactly what the business needs. The company
pledges to save businesses money by focussing on what is needed
rather than fragmented and unnecessary marketing tools.
The new company has been launched by marketing strategy expert
Clare McKee, who says that many businesses miss the opportunity to
grow or protect their customer base by failing to take a strategic
approach to marketing.
"So many businesses start in the middle of a marketing programme
rather than at the beginning. This means they waste money on
unnecessary marketing tools, or advertise in the wrong places, or
in the wrong way or to the wrong people. They frequently overlook
powerful marketing opportunities, leaving them susceptible to
aggressive competition from new entrants or existing competitors.
Malvern Marketing starts with a face-to-face review of strategy,
based on sound research. The first hour-long consultation is
free.
"Our philosophy is based on return on effort. We appreciate
limited resources and budget and only ever make recommendations
based on what can actually be actioned. We're not swayed by hype or
the latest advertising platforms. Everything, without exception, is
based on unbiased evidence, our experience and the client's wants,
thoughts and needs
"We offer the full range of marketing services including website
marketing, advertising and media, creative, direct marketing, web
design, branding and PR, but will only use those aspects which
provide the most benefit to the business. Scattergun approaches are
wasteful and rarely achieve success," she said.
She added, "The important difference between Malvern Marketing
and many other agencies is that we don't take a textbook approach
to marketing. There are no templates. Every company is different
and we recognise that by taking an individual, tailored approach to
each client, with the first priority being to give the customer
exactly what they need at the lowest possible cost."
"As a geographical area, the south western Midland counties of
Worcestershire, Herefordshire and Gloucestershire have combined to
form a region of immense growth, with many businesses choosing to
locate there instead of in big cities, and a great many start-up
companies and young businesses springing up. There are tremendous
opportunities for these organisations if they market themselves in
the right way," she said.
Malvern Marketing has been set up by Malvern businesswoman Clare
McKee who is a marketing strategist as well as a web usability and
conversion specialist. Clare has recently re-located from
Birmingham to Malvern.
Clare Mckee, who has an MA in Creative Media Practice, runs two
successful online internet marketing consultancies and the Best
Marketing Quotes lead generation business. Her background is in
marketing, sales, customer relationships and advertising for a
number of major companies.