Pictured above: (l-r) Juliet Marke with Sarah Macey
from Maggie's Cancer Caring Centres at the insure4biz.com launch
event
SME-focused insurance broker insure4biz.com has hired BCS PR to
handle its integrated public relations campaign.
The broker, a separate unit within existing BCS client Cowens
Survival Capability, is revolutionising the insurance market for
smaller businesses by providing a paperless service to improve
speed of delivery and quality.
Led by account director Wayne Swiffin, the team has already
handled the launch of insure4biz.com at Nottingham Castle, securing
coverage in trade and regional media, and written submissions that
have seen insure4biz.com shortlisted for two business awards.
The strategic campaign combines traditional news releases with
content for digital and social media outlets, including Twitter,
Facebook and LinkedIn.
Juliet Marke from insure4biz.com, commented: "BCS hit the ground
running and have developed some great ideas to raise the profile of
insure4biz.com. As a valued partner, they have got to know our
business very quickly and are always on hand to offer timely and
valuable advice."