Nottingham-based events agency Spinning Clock has been awarded gold for the most creative use of technology at The 2010 Eventia Awards.

The Eventia Awards, honouring outstanding business-to-business and business-to-consumer events, were held at the Hilton Park Lane, London, and attended by more than 800 industry professionals. The ceremony was hosted by BBC Breakfast presenters Bill Turnbull and Sian Williams, and opened by X-Factor finalist Paije Richardson.

Spinning Clock has been recognised for its innovation in developing an exhibition solution for JRA Research, a leading Nottingham market research agency, which utilised cutting edge augmented reality technology to attract and engage delegates at Marketing Week Live! 2010.

Managing Director Don Turner was thrilled to have won the award:

"I am over the moon to have won this award. Our team have worked so hard this year, constantly coming up with innovative ideas to get people interacting with our clients' brands, it's fantastic to get recognition for our efforts at this level. I am especially proud given the quality of the other finalists' projects and the fact that we were awarded gold over such formidable opponents"

Eventia chairman Mark Saxby said: These awards recognise the best and most innovative international and UK based events in our industry. This year's finalists and winners have set new standards of excellence and serve as testimony to the energy and enthusiasm that is currently driving face-to-face communication to the forefront of marketing strategy.

The win completes a successful year for Spinning Clock which has included being awarded positions on two national rosters and starting work with major Nottingham brands Speedo, Vision Express and Experience Nottinghamshire.