Pictured above: Julie Grant

PR company Plinkfizz, based in Stoke-on-Trent, has just won a major finance contract with London-based Merchant Cash Express, part of the multi-billion US Dollar Financial Group.

Plinkfizz will be carrying out PR for the company's new financial product, Business Cash Advance, which advances funds to small businesses in the retail and hospitality sector.

As well as PR for sector specific media, Plinkfizz will be running the radio campaign and also work to boost the company's social media presence.

"Naturally we're delighted at winning such a prestigious contract. I think the reasons we won this account is our vast financial services and PR experience. It's great they chose us to represent them, even though they're based in London. It proves you don't have to be in the capital to offer clients a fantastic all-round service," commented Plinkfizz's founder and Managing Director Julie Grant. 

"In our small but dynamic and highly-experienced team, we offer a wealth of experience, knowledge and above all truly excellent industry contacts. We very much look forward to being part of the big expansion Business Cash Advance has planned for the coming years," added Julie Grant.

This view was echoed by the director of Business Cash Advance, Richard Morley. Commenting on why he and his partner Ian Morrison decided to award Plinkfizz the contract for their PR he said, "Distance is no barrier to a company providing us with an excellent service. We believe expertise counts for far more than proximity and we're very happy to be working with Plinkfizz where we feel our needs are understood. 

"Thanks to their understanding of the business and strategic media planning, we expect we will now be able to vastly improve the reach of our business in the coming years."

At a time when banks are reluctant to help small businesses, Business Cash Advance offers small mainly high street retailers a unique way of financing their growth by advancing funds against future credit card receipts. "As a small business owner myself, I appreciate the help Business Cash Advance is giving to high street traders who need all the help they can get right now. So we feel we are a very good fit and we much look forward to working with Business Cash Advance," added Julie Grant.

Other high-profile clients Plinkfizz have include Emma Bridgewater, Steelite, Dudson, the British Ceramic Confederation, North Staffordshire Chamber of Commerce, Staffordshire Police, Staffordshire University and Stoke-on-Trent City Council.