Keith Prowse and Warwickshire County Cricket Club will raise the
profile of business in the Midlands with the launch of new
hospitality developments at England's favourite cricket ground;
Edgbaston.
The UK 's hospitality leader will install a full range of
upscale facilities at Edgbaston as part of a £32 million
redevelopment due to be completed ready for the 2011 English
cricket season. The upgrade marks the most significant stadium
revamp in English cricket this decade and underlines the growing
importance of corporate support for the sport.
The Midlands' sole international cricket ground will provide the
region's corporate community with a raft of new entertaining
options, widening the appeal of Birmingham as a place to do
business.
Keith Prowse will bring the Jaguar Club, The 1882 Club,
Superboxes and The Edgbaston Suite to the new Pavilion Stand,
helping to increase the overall capacity at Edgbaston to 25,000.
These will join the existing areas of the Aylesford Private Boxes,
Marston's Suite, Executive Club and Lower Wyatt Suite across the
ground in the Raglan / Priory Stand and RES Wyatt Stand.
Edgbaston has proved to be England 's most successful home venue
- the team have lost there only 8 times in 45 Test matches - and is
known for its uninhibited carnival atmosphere. Keith Prowse will
ensure a memorable dining experience for guests and the same
unparalleled levels of service it offers as official hospitality
provider to Lord's and the Brit Insurance Oval, as well as iconic
fixtures such as Cartier International Polo and The Championships,
Wimbledon.
Guests in the state-of-the-art facilities will enjoy their first
taste of international cricket when Edgbaston hosts the 3rd npower
Test match between England and India this summer (Wednesday 10th
August - Sunday 14th August). Edgbaston is also this year's venue
for the Friends Provident t20 Finals Day (Saturday 27th August) and
will host the Warwickshire Bears' Twenty20 matches throughout
mid-summer. In 2010 Keith Prowse saw Twenty20 emerge as a popular
evening entertaining option, allowing companies to foster closer
relationships with clients without losing precious office
hours.
Andrew Hodgkins, Keith Prowse's Managing Director said: "We are
thrilled at this opportunity to position Edgbaston, which is
renowned in cricket for its feel-good factor, as an entertaining
hub for the Midlands . Companies can use sport to bring people
together to discuss business in an exhilarating but unrushed
environment, and cricket in particular offers a great opportunity
to enjoy valuable face to face time."
James McLaughlin, WCCC Commercial Director continues: "The
redevelopment will keep Edgbaston on a par with the world's
greatest cricket grounds, and by partnering with Keith Prowse we
can ensure the venue continues to be attractive for corporate
involvement. Offering this new range of entertaining options will
ultimately help us to reinvest in cricket, so the value of
corporate support should not be underestimated."