The drpgroup has completed one of the toughest 30th anniversary challenges it set for itself by picking up 30 awards this year. The group picked up its 30th accolade at the IVCA Livecom Awards held at The Brewery, in Chiswell Street, London, on 9th December, aptly winning the 30th prize for the Thirty 30s initiative itself. Throughout the year, the group has picked up industry awards, awards from clients and individual awards for its people.

The group set the awards target at the beginning of 2010 as part of its 30th anniversary initiative, the drpgroup Thirty 30s, and saw it as one of the toughest challenges of the coming year. The previous record for award wins in a year by the group was 16 so picking up almost double that took a lot of dedication and commitment from the entire team.

In the last couple of months, the group enjoyed a flurry of wins which saw it pick up the four LiveCom awards mentioned above, The CorpComms award for Best Live Event and gold for Best CSR Initiative at the Eventia Awards, managing director Dale Parmenter also placed eighth on the Event 100 Club list of the most influential figures in the industry.

Commenting on the completion of the challenge, Dale said: "Thirty awards to win in a year such as this is tough by anyone's standards. What delights me most is that we have won such a wide range of awards, for our business, for our projects, for our team and for our CSR and environmental initiatives. It was particularly apt that we picked up our 30th award for the Thirty 30 initiative itself."