Midlands marketing communications agency, Gough Bailey Wright,
is celebrating two new account wins for its digital department.
Worldwide packaging solutions company, Automated Packaging
Systems, has appointed the agency to overhaul its in-house
pay-per-click campaigns.
Automated Packaging Systems Marketing Communications Manager,
Clive Pearson, approached Gough Bailey Wright after finding the
agency listed as a Google partner, tasking Gough's digital team to
increase click-through rates and quality leads, as well as
improving keyword positioning for the company's UK PPC
accounts.
The second digital account to GBW's expanding portfolio is
designing a comprehensive corporate website for MicroEnsure, an
insurance intermediary dedicated to serving the poor throughout the
developing world with an affordable and appropriate range of
insurance products.
The website consists of a corporate site with five micro-sites,
allowing each region that MicroEnsure works in to have its own
presence on the internet.
David Dorey, Communications Manager at MicroEnsure, comments:
"The team at Gough Bailey Wright made the process of redeveloping
the website for MicroEnsure a smooth and enjoyable journey. By
investing time to understand the values and vision of MicroEnsure,
they were able to provide great ideas and visuals that enhanced the
brand. Acting as an intermediary between the client and the
developers, they ensured that there was no need for extensive
technical knowledge.
"Having received a consistently high level of service, I am
looking forward to future projects with the team at Gough Bailey
Wright."
Gough Bailey Wright's Creative Services Director, Michelle
Wright, added: "Our digital department is going from strength to
strength and is already providing an unrivalled service to local,
national and international clients. This service is being
recognised across a broad range of sectors by companies looking for
a variety of specific and bespoke online marketing
initiatives."
For more information on Gough Bailey Wright please visit their
website here: www.gough.co.uk