Pictured above: Come Dine With Me contestants, Matt and Rob, with Dave Bott, of Titanic Brewery, and Susie Keenan, of Brown and Green.

Titanic Brewery was among North Staffordshire businesses helping a TV cooking show winner raise funds for charity.

The Burslem brewery provided beer to Come Dine With Me contestant Matt Wilcox for his appearance on the cult Channel 4 show.

And brewery director Dave Bott joined Matt and fellow contestant Rob McNamara for a charity fund raising session at the Brown and Green store, Trentham Shopping Village.

Brown and Green, which specialises in quality regional produce and stocks Titanic Brewery's bottled range, provided food for Matt's TV menu. The store is hosting a Titanic Tasting Day on 18 December.

Matt, 31, came joint first in a Come Dine With Me show featuring contestants from Stoke-on-Trent and the surrounding area.

A Stoke-on-Trent city councillor, Matt decided to use local produce for his appearance on the show and use the publicity from it to raise funds for ARCH North Staffordshire and the Donna Louise Trust - and he persuaded Rob to join in the fund raising efforts at Trentham Shopping Village.

Visitors to Brown and Green received a mince pie and a tipple of Titanic's Christmas ale in return for a charity donation. There was also an opportunity to buy a printed menu featuring Matt's Come Dine With Me feast.

"It is great that Matt wanted to showcase local products as part of his TV appearance and we were very happy to be able to help.  Having seen him on television, it is nice to finally meet Matt and to support him in his charity fund raising efforts," said Dave Bott.

Susie Keenan, of  Brown and Green, added: "I love the Come Dine with Me show, so was very excited that local contestant Matt Wilcox decided to come and do some of his shopping with us when they filmed the Stoke show.

"He was very keen to buy and promote local food, and wanted to provide top quality produce and a great experience for his guests.  We were delighted to welcome Matt and Rob to the store and to help him to raise money for two good local causes."

Matt also decided to donate his £500 prize to charity and raised funds for Children in Need by cooking dishes from his menu at the Emma Bridgewater factory café.