A Shropshire public relations agency set up to help sole traders
and small businesses get their name out and about to thousands of
customers and clients has launched a new free database to give all
companies a helping hand.
Journalism and PR, run by Rhea Alton, was launched in April 2009
with the aim of providing public relations for sole traders and
small businesses who have neither the funds or the need to employ a
full-time PR team.
Rhea, a former journalist, wanted to help small businesses
compete with the industry giants who have large advertising budgets
and fully-staffed PR departments.
She said: "PR is about getting your name out to your target
audience and while working as a journalist in Shropshire I noticed
big businesses were really grasping the opportunity but smaller
ones were not.
"I think this is because a lot of small businesses are not aware
of what PR actually is so I have launched a free database that
businesses can sign up to to receive free PR advice via email.
"It is not intended to be spam and I only contact the database
businesses when I come across a PR opportunity I think they can
use. They can begin to use PR themselves, see how it works, and
obviously come to me if they decide PR is something they would like
to look at on a regular basis for the business."
For more information about Journalism and PR or to sign up to
the database visit www.jandpr.com
Any businesses that wish to sign up will receive a confirmation
letter and a copy of the Journalism and PR terms of business.
"Everyone on my database can use Journalism and PR at short
notice as the terms of business are already signed, meaning
everything is ready to go should they need anything at any time,"
added Rhea.