Pictured above: Flip-In Hair® managing director Dayle Adams (right) has joined forces with leading extensions consultant Michelle Griffin as demand for the innovative product increases around the world

Ambitious extension specialist Flip-In Hair® is celebrating a major boost to its exports drive after clinching an influx of orders from overseas for its innovative product.

New markets in Egypt, Italy, France, Spain, Sweden, Germany and Austria are being established by the Midlands-based hair extensions company which is experiencing a period of rapid growth.

Flip-In Hair® managing director Dayle Adams has guided the company to a turnover of more than £500,000 in just three years and is confident the business will continue to expand. The company is recruiting more staff and plans to invest in new, larger premises, to cope with increased demand.

Flip-In Hair® recently got rave reviews when Dayle joined forces with award-winning Birmingham-based extensions consultant Michelle Griffin for an exclusive demonstration of styling techniques. The collaboration of the two hair industry entrepreneurs is putting instant extensions, much loved by celebrities including many British soap stars, firmly in the international spotlight.

Leamington Spa-based Flip-In Hair®'s managing director believes the partnership will help develop its UK and international sales strategy. She is aiming to generate even greater sales in the UK and overseas of her innovative hair extensions which are rapidly becoming a marketplace fixture.

Dayle said: "During our recent demonstrations at Salon International we were approached by many overseas visitors about exporting to countries such as Italy, France, Germany and Austria. We also spoke to UK hairdressers and salon owners about stocking our extensions in their salons.

"The majority of visitors were people from the hairdressing and beauty industry who wanted to see how the extensions worked. The idea of no clips, no glue and no weaving was a revelation to them. Many were amazed that so simple a concept could be so effective."

She added: "I'm really excited about the future for Flip-In Hair®. Our products are becoming a must-have for many women and the potential global market is enormous."

Flip-In Hair® extensions are simple to use, big on building body and adding length but avoid the damage associated with extensions. They appeal to women of all ages, from those struggling with thinning hair to others who may just want a touch of Cheryl Cole-style celebrity volume.  

Michelle, based in Barnt Green, Birmingham, said: "I am pleased to be working with Flip-In Hair®, a great product. A temporary hair extension that instantly looks stunning and so easy to apply. Being creative is what we are about as a team, and Flip-In Hair® adds creativity in minutes."

Flip-In Hair® consists of an non-visible wire, attached to real hair, that fits snugly round the front of the head and over the ears to give an instant transformation. Available in three lengths and 33 standard colours, the extensions' greatest strengths are its no-hassle stability and competitive price, from £90 to £130. It sells through hair and beauty salons in the UK and through a network of international distributors.

Key features include:

·  Flip-In Hair® is the new revolution in hair extensions.

·  It does not damage your hair in any way, as it does not attach to your hair, it attaches to your head by a thin wire that is hidden by your hair.

·  No clips, no glue, no weaving, no damage!

·  It takes literally 1 minute to fit and 1 second to remove.

·  It is fine to use with thinning or damaged hair.

·  It is made from 100% human hair and therefore can be treated like your own hair.

·  You can use hairdryers, curling tongs, straightening irons.