Pictured above: Tina Clough

An Ilkeston public relations firm is to promote Derbyshire lettings agency, Ilkestonproperty.com, in a bid to raise the firms online and offline profile.

Set to deliver both traditional PR and social media solutions to the firm who has recently reached its first birthday, Tina Clough, the brainchild behind Poppy-PR was awarded the contract after two intense pitches to Richard Jones and Carol Fletcher, the company directors.

Richard Jones said, "Tina came to our offices on Stanton Road in Ilkeston  after being recommended to us for her expertise in property PR. Dealing with the Belvoir Sheffield PR campaign and being the former property editor of the Nottingham Evening Post, we were convinced of her abilities to position us as thought leaders."

"We were encouraged by Poppy-PR's industry knowledge and proven track record for generating column inches, so it made sense to offer them the contract."

Tina Clough, whose agency provides a PR package for both the SME and business start-up, said: "We are delighted that Ilkestonproperty.com chose us to execute their very first PR campaign.

"It is all too common for businesses to assume that advertising is the only marketing tool within their reach due to status and budget restrictions. Historically this was the case, but in recent months the more progressive PR agencies have started offering PR packages which aim to boost the business start up and SME. At Poppy-PR we strive to make PR affordable, and this is what makes us so unique."