The University of Derby has hired the BCS creative agency to develop a campaign to promote the range and flexibility of its part-time courses.

Nottingham-based BCS won the four-way pitch with a concept that features bite mark shapes designed to highlight the fact that the courses are only 12 weeks long or 'bite-sized'. 

The University will be rolling out the three-month campaign utilising bus advertising, web banner ads, street talk phone boxes, newspaper and magazine advertising, and 48-sheet hoardings - which may have bite shapes cut into them.

The University's Marketing Director, Peter Allen, said: "The concept was the better creative design because it accurately conveyed what the courses are about - people can study as much as they want, from degrees to 12 week bite-sized programmes. It was also a design that can be utilised very effectively across different platforms with ease and we needed an agency that could deliver quickly."

In just a couple of days of the concepts being selected, the first creatives were at the printers and will be seen on the sides of buses, at supermarkets and in telephone kiosks from early November.

Murray Carmichael-Smith, Director at BCS, said: "We're delighted to be working with the University and were able to draw on our experience in the education sector to devise a coherent, simple and creative campaign for the University."