Pictured above: Romano Zullo and his team
The restructuring of an East Midlands hairdressing business is
proving to be a catalyst for future success.
Award winning Zullo & Holland was established in the heart
of Nottingham over 20 years' ago and the skilled team of 15 have
continued to serve a loyal client base and win several major awards
for their creative work.
Change of emphasis
When one of the directors left the business early in 2009, MD
Romano Zullo contacted the local Business Link service for help to
restructure and focus the company as he explains. "It was an
amicable decision for my co-director to leave and we have a good
working agreement. However, the change meant that there was a
shift of emphasis and I needed to take more control of financial
and other aspects of the business."
Following discussions with a local Business Link adviser, Romano
resolved to set a plan for the long term future of the business and
to increase efficiency by introducing some new internal systems.
Re-style
Through Business Link, Zullo & Holland was able to access
assistance from a turnaround consultant as well as some funding to
develop the business for the longer term. "The consultant's
help has proved to be invaluable," explains Romano. "The
first thing we worked on was the finances, setting controls and
budgets to ensure long term stability. We're also in the
process of developing a sales and marketing plan to build on our
existing customer base."
As part of its new look, Zullo & Holland recently revamped
its Upper Parliament Street salon and is set to spread the word
about the business beyond the local client base.
Romano is working with a business mentor and looking at how
government training initiatives can help develop the Zullo &
Holland team further. "Through Business Link we have accessed a
whole host of information and support that will help us to
consolidate the business and build on our success in the future.
"It's great to be able to discuss my ideas with an impartial,
professional mentor and it gives me additional confidence to take
the business forward. We have a great team here and this is
an exciting time. I know that with Business Link's help we
are well placed for continued success."