Midland Rugby grounds have scored highly in Drivers Jonas
Deloitte's annual survey of fans, completed by almost 1,500 rugby
fans from across the country.
Franklin's Gardens (Northampton), Welford Road (Leicester),
Kingsholm (Gloucester) and Sixways (Worcester) were all voted by
fans into the top ten of grounds offering the best facilities for
spectators. Franklin's Gardens was voted the most popular stadium
in the Midlands coming third overall with 14.6per cent of
votes.
Midlands' venues also topped the table for creating a daunting
environment for the opposition with no ground coming close to
Kingsholm. The 16,500-capacity stadium lived up to its reputation
for vociferous and partisan support as it was nominated by just
under 50 per cent of respondents as the ground with the most
intimidating atmosphere. Welford Road scored an impressive 25 per
cent with no other ground reaching double figures in the ranking.
Franklin's Gardens reached fourth place with 4.6per cent of
votes.
When asked about comfort, almost 30 per cent of fans stated they
stood when attending games and, of those, over 75 per cent were
either satisfied or very satisfied with the view on offer. The
Madjeski Stadium in Reading was regularly cited as providing
excellent comfort to fans, while Welford Road (recently upgraded to
include a new state-of-the-art stand) received extremely strong and
enthusiastic praise from the significant minority who considered it
to have the best facilities of any rugby ground.
Satisfaction in terms of view and seating was highest among fans
of London Irish with Franklin's Gardens, Welford Road, the Stoop
and Kingsholm also rated as consistently satisfying supporters.
Northampton's Franklin Garden's facilities were largely given
approval, whilst Kingsholm's atmosphere was universally praised.
Welford Road's seating was lauded by 87 per cent of home
respondents, although frustration was significantly higher among
Leicester fans who use terraces, with several indicating that they
were unhappy with the views.
'Good transport links' were noticeably cited by respondents when
voting for stadiums offering the best facilities, with 'ample
parking' running a close second. Just over 68 per cent of fans
cited a car as being their main mode of transport to and from
grounds, with the train the second most popular option at 24 per
cent.
A high proportion of Leicester fans indicated that their sole
mode of transport for getting to their home ground was walking.
This fact, coupled with the ground's strong showing in terms of
generating an intimidating atmosphere, suggests that there is a
significant advantage in having a stadium readily accessible to its
immediate fan base. Easy access brings healthy attendances from
local communities with strong ties to the club (Welford Road holds
the record for the biggest attendance for a premiership match at a
club ground and consistently sells out its current 24,000
capacity), which in turn help create a daunting environment for the
opposition.
Questioned about the modern game, it appears change is not
always for the better. Some 77 per cent of respondents lamented the
demise of the nationwide knockout cup competition and would like to
see it re-introduced. A majority also condemned the new laws
brought in at the start of this season- laws that have encouraged
teams to kick away possession on a regular basis as opposed to
running with the ball in hand - with 79 per cent of fans indicating
that they felt they had been detrimental to the game, and only 12
per cent feeling they have had a positive effect. It would seem
that the powers that be will need to reconsider these measures if
they want to keep the paying public entertained.
Sports fans are generally resistant to suggestions of their club
moving away from their traditional home, but when questioned about
future ground developments it would seem rugby fans are not
especially adverse to the idea of a move if it meant they would be
able to enjoy better facilities. A split of 50 per cent against and
42 per cent for such a move (leaving eight per cent unmoved) is
surprising when compared to other sports such as cricket, where
supporters are generally averse to the idea of re-location.
However, it is apparent that rugby fans still place on-field
performance over improved facilities, with more than 72 per cent of
respondents indicating that they would prefer their club to divert
any additional funds to recruiting better players, compared to 28
per cent who would prefer that any such resources should be spent
on an improved stadium with better facilities.
Gary Cardin, head of the Birmingham office of Drivers Jonas
Deloitte concluded: "It's great to see so many Midlands grounds
ranking highly with fans in this survey. The region has clearly got
the mix right in terms of providing top quality grounds which by
delivering decent facilities, strong locations and good transport
links have built loyal fan bases that in turn bring passion and an
exciting atmosphere to every game."
For more information about Driver Jonas Deloitte, please visit
their website here: www.djdeloitte.co.uk