Businesses in Coventry and Warwickshire are to be given a helping hand to understand the latest developments in IT by a world-leading company.

Dell has said that small firms could save money and improve their energy efficiency in the wake of the recession if they were more aware and made better use of new technologies.

In order to improve awareness, Dell has partnered with the British Chambers of Commerce (BCC) - which represents 100,000 businesses - and will run a series of events from September to November across the UK, including one in Coventry and Warwickshire.

The local event will take place at the Coventry and Warwickshire Chamber of Commerce on Wednesday, November 24, from 7.45am until 9.30am. The event is free of charge.

Dell has committed to these events specifically to try and help small and medium-sized firms (SMEs) better understand the technologies currently on offer - and their potential to save businesses valuable time and money.

Chris Mullan, Dell's UK & Ireland Sales Director, said: "Dell is committed to supporting British business to achieve growth through innovation and technology. Technology is at the core of every business and looking at it strategically can bring untold benefits. These events will give businesses unique insights into how to stay ahead of the competition with minimal effort and maximum reward."

The events will also explain how businesses can leverage these technologies to reduce their expenditure by downsizing their IT infrastructure and in turn increase efficiency; essentially, doing more with much less.

Louise Bennett, chief executive of the Coventry and Warwickshire Chamber of Commerce, added: "The business world is awash with IT buzz words such as cloud computing and virtualisation. What businesses want to know is how this technology can help them to succeed and improve their bottom line. Given the fast changing technology sector and the tough economic climate, these events are crucial for smaller firms to help them keep up, advance and prosper."

There will also be a question and answer and networking session at the events, which will allow companies to directly ask questions of the industry experts, engage with other businesses, and further enhance their understanding of the topics.