Pictured above: Kevin Bassam of K Bassam Jewellery Services with Ian Parker of John Truslove

Kevin Bassam has a jewel of a business … and now it is shining even more brightly with the help of commercial property expert John Truslove.

K Bassam Jewellery Services has just opened a new shop in Church Street, Bromsgrove, to add to long-established premises in Stourbridge and Kidderminster.

And, unlike many in the trade, each of the branches has an on-site workshop where people can watch items being repaired and manufactured.

"Not many others are doing what we are doing," said Mr Bassam. "We offer our customers the rare chance to see jewellery craftsmen at work in a traditional workshop environment.

"It enables us to operate quickly and efficiently, so that we can provide the best service possible."

The Bromsgrove outlet has seen a "steady start" since opening in the summer. Kevin has redecorated the shop, restored the original parquet flooring, installed a new hand crafted wooden window frame and fitted out a polishing room off the workshop.

Mr Bassam said he had been looking to open new premises for several years and, despite the difficult economic times, was not to be put off when at last "everything came together".

And does jewellery - gold and diamonds - still have a touch of magic about it in the eyes of the public?

"Yes, it certainly has," said Mr Bassam.

The family-run business has seven employees.

Mr Bassam opened his first specialist jewellers in Court Street, Stourbridge in 1992 after studying at the School of Jewellery in Birmingham's Jewellery Quarter - now part of Birmingham City University,

He opened a sister branch in Kidderminster in 1999 which is now located in Blackwell Street.

The firm makes jewellery to order; restores rings, earrings, brooches and bangles; undertakes specialist jewellery, watch and clock repairs; designs bespoke items; purchases second hand jewellery and old gold; provides Assay and hallmarking services and does trophy engraving and hand engraving.

There is an online catalogue and an eBay Shop.

The 331 sq ft Bromsgrove premises were taken on a rent of £8,000 a year and arranged by Truslove on behalf of landlord Matthew Horton.

Mr Truslove said: "Bassams is an excellent, go-ahead business and I am sure that going forward the new shop will prove a jewel in the crown.

"We are pleased we were able to help Kevin expand his operation."

The shop is on a three year lease and is well positioned in the town centre.

For more information on John Truslove, view the website here: www.johntruslove.com