Flint Bishop

Highcross Leicester launches Season of Goodwill with charity appeal

Pictured above: Ben Stimson (Managing Director at John Lewis at Highcross), Hitesh Ruparelia (Barnados), Barbard Elsey (NSPCC) and Sue Jones (Rainbows)

 

With Christmas shopping underway in Leicester, Highcross has launched its own festive appeal where shoppers can donate a gift to Barnardos, The NSPCC or Rainbows Hospice for Children & Young People.

Highcross has positioned a large collection box by the Customer Information Desk, on the Upper Mall, where shoppers can simply attach a gift label to the charity of their choice before the items are collected and donated prior to the big day.

Sam French, marketing events co-ordinator at Highcross, said: "Christmas is an important time for all of the family. However, we must remember that not everyone is fortunate enough to celebrate in the ways that we take for granted, so we hope the generosity of Leicestershire's residents will help make the day more enjoyable for those individuals.

"Gifts of all shapes and sizes can be donated, but we do ask that presents are unused, unwrapped and in the original packaging."

Emma Lovegrove, community fundraiser at Rainbows Hospice for Children and Young People, said: "Highcross has supported Rainbows for several years and we're grateful for their continued support and opportunities through initiatives such as the collection box. 

"We look forward to collecting the donations from the Leicestershire public prior to Christmas and helping put a smile on the faces of Rainbows' children and young people."

 

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Article published by Midlands Business News on 23 November, 2010

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