The drpgroup in conjunction with the Sainsbury's events team have delivered their annual conference for 2010, held at the Birmingham's National Exhibition Centre with 4,500 delegates in attendance. The event was held in mid-September with Sainsbury's colleagues from across the UK. Delegates enjoyed presentations and inspiring video content on a huge 90 metre projection screen and a totally interactive experiential aspect to the day in the form of the Sainsbury's Enchanted Christmas and the Sainsbury's Proud room.

Working closely with the Sainsbury's internal communications team, the drpgroup helped deliver presentation design, delegate communications, event management, inspiring video content and managed the delivery of all aspects of the event. The 90 metre multi screen projection system gave delegates a jaw dropping start to the day as video content filled the entire screen. Every presentation had 3D graphics designed by drpdigitalmedia, ensuring engaging content throughout the day.

The Sainsbury's Enchanted Christmas and Proud Room allowed delegates to sample products from the upcoming Christmas lines and learn about the difference Sainsbury's has made within their local communities, including environmental initiatives and the Paralympic Games sponsorship. The drp technical services team, the drpprint team and the digital media team worked together with Sainsbury's to deliver the Sainsbury's Proud room where delegates could interact with engaging displays, digital games and even take part in a game of wheelchair basketball as part of Sainsbury's Paralympic sponsorship. 

Delegates returned to the main hall in the afternoon for more video infused presentation content and the culmination of the Sainsbury's Big Cook Off competition featuring seven finalists who successful competed against over 600 applicants to win their place at the final. Finalists from across Sainsbury's cooked in the live final on stage with Lorraine Kelly and Ainsley Harriott presenting and judging the contestants' dishes. The finale of the day was the Sainsbury's Stars awards, a spectacular ceremony recognising and rewarding Sainsbury's colleagues who had gone above and beyond the call of duty across the nation. The awards were presented once again by Lorraine Kelly and were complimented with stage pyrotechnics and moving video content once again keeping the audience totally engaged and ready to cascade what they had learnt back to their colleagues across the nation.

drpgroup managing director Dale Parmenter commented: "Sainsbury's has always been committed to engaging their colleagues and this year, with the use of some state-of-the-art technology such as the 90 metre multi-projection screen, live interactive voting pads and HD video content, we have worked hand in hand with the Sainsbury's events team to deliver a totally moving and interactive experience for delegates."

Jacki Connor, Sainsbury's Colleague Engagement Director, added: "This is our biggest engagement event of the year and colleague feedback has been overwhelmingly positive. The key for us is to engage and motivate 4,500 colleagues who come along to share the messages they've heard with their colleagues back in store, depot or office. That way we effectively engage 150,000 colleagues in our business and that makes a huge difference to us."