Pictured above: Lord Darzi taking part in the Chain Reaction campaign, with Sue Wilde, manager of myM-link

An unprecedented drive to link every healthcare and medical company in the UK has launched at ComPaMED in Dusseldorf, initiated by a Birmingham-based specialist membership organisation, myM-link.

Showcasing the opportunities that exist for Life Science companies in the UK market, the myM-link 'Chain Reaction' campaign is designed to physically demonstrate how possible collaborations can lead to innovation and global sales. 

Over the next few months, companies across the UK will be invited to join the growing chain, by filling in individual 'link-cards' stating the one thing that could transform their business, and list the three companies with whom they would most like to do business. 

myM-link manager Sue Wilde said: "Through active participation and by association, we're hoping to physically connect every Life Science company in the UK. Lord Darzi has added his own link-card to the chain at ComPaMED, demonstrating his commitment to link with industry. 

"I hope this campaign will show the sheer scale of the collaborative opportunities available to businesses that could help them grow and we should also get some interesting statistics about the scale of ambition within these firms and the main challenges they face."

The link-cards are available online at www.myM-link.co.uk and directly from Sue Wilde, who will be attending many of the main industry events and exhibitions over the next few months.