Pictured above: Lynda Douglas presented with her iPad by
Geoff Wheat, Stelrad Business Development Manager whilst Chris
Harvey Product Manager holds the new Caliente radiator
At the recent heating and plumbing exhibition, Europe's
favourite radiator company Stelrad asked visitors to the show to
suggest a name for their latest radiator design. The incentive to
come up with a great name? Their very own iPad!
During the very successful three day show, they had literally
hundreds of suggestions - many of which were interesting….
but not the right approach for a designer radiator marketing
campaign! Lorraine Hawes from Stelrad's marketing team says that
some of the names were fun - but clearly not right for the product:
"'Alcatraz' was fun but suggested heating in a prison cell, which
wasn't quite what we were looking for. 'Executive's Smile' seemed
to be inspired by the number of radiators we might sell. And 'Fred'
was altogether too cosy! 'Grillrad' suggested that we should use it
to cook sausage and bacon on as well as heat a room and 'iRAD' is
probably one we'd get sued for using! 'Mini Bar' suggested where
that visitor had been the night before and 'Solitaire' was just a
bit too lonely! 'Terminator' was interesting but conjured up
visions of someone bursting through the wall behind it, while 'The
Clothes Rail' might accurately describe what it might become in a
home, but we rather hoped it might be seen as an aesthetically
pleasing feature rather than a functional piece of metalwork.
In the end the judges decide they liked 'Caliente' - which is
Spanish for heat'.
This was the suggested name of Lynda Douglas from BCosy Heating
in Barton-under-Needwood in Staffordshire. And her name selection
has won her an iPAD.
"I'm delighted to have won but very surprised," she said when
told of her good fortune. "When you're at exhibitions you tend to
fill forms in and have a go at things but you don't really expect
to win anything! As a firm we install loads of Stelrad radiators so
it will be fun to see orders flying in for the one I've actually
named! I haven't tended to win too many prizes over the years so
I'm really looking forward to getting to grips with my iPad!"
Bcosy is a small but perfectly formed heating and plumbing
company with four employees - Steve and Lynda Douglas are its
directors with Lynda running the office and Steve is an engineer of
some repute. Bcosy employs two engineers, Bash and Derek.
Steve started the company in November 2007, having been a
senior engineer for a manufacturer within the heating industry
where Lynda was the service centre supervisor. He moved from
the North East to marry Lynda and the rest as they say, is
history!
Bcosy carries out installations, repairs and servicing within
its immediate operating area - mainly in Staffordshire and
Derbyshire - where it has a growing reputation and customer base.
The company's primary customers are several boiler
manufacturers with whom they work closely, installing and repairing
boilers and heating systems. The business covers a radius of
approximately 30 miles across the Midlands - taking in
Leicestershire, Warwickshire and Nottinghamshire as well as their
two key counties.
"We pride ourselves on being small enough to care but big enough
to do a professional job!" says Lynda.