Pictured above: Scott Rutherford
Birmingham's performance in a major annual survey aimed at
finding out which European city is the best to do business has
slipped.
The survey - Cushman & Wakefield's European Cities Monitor
(ECM) 2010 - saw the city ranked 18th 'best city to locate a
business' in 2010, compared with 14th position a year ago - and
leapfrogged by northern rival Manchester.
However, both cities have now broken away from the rest of the
UK, with locations such as Leeds, Edinburgh and Glasgow lagging
behind.
The ECM survey is based on the views of more than 500 senior
executives from Europe's largest companies. It provides an overview
of the perceptions that corporate occupiers have about the various
cities of Europe.
The overall 'best for business' ranking saw a number of European
cities perform better this year, and Birmingham's fall hides the
fact that perceptions of the city have actually held up in what has
become an increasingly competitive environment to capture
business.
The ECM data produces various other rankings, and Birmingham's
best performance is in 'best city in terms of availability of
office space', where it is fourth equal with London, compared to
fifth a year ago. The city also ranked fifth, behind Leeds and
Glasgow for 'best city in terms of value for money and office
space'.
In terms of the city's ranking for being the best in the factors
rated as the most important for locating a business - ease of
access to markets, availability of staff, quality of
telecommunications and transportation - its performance has been
mixed.
Where the most important factor is concerned - ease of access to
markets - Birmingham has an above average score and is well ahead
of all its UK rivals. It has also seen a rise in perception in
terms of quality of telecommunications, although for transportation
this has gone down.
Birmingham remains on the radar as overall being one of the top
20 cities in Europe in which to do business, and its relatively
poor performance this year is being blamed on the effects of the
recession, which has hit the West Midlands harder than most.
Scott Rutherford, head of the Birmingham office of Cushman &
Wakefield, said that the city's move away from manufacturing to a
more service-based economy in the past quarter of a century was
undoubtedly a factor that had affected its performance in
this year's survey.
He said the fortunes of the financial and legal sectors, for
example, were closely linked to what was happening globally, and
had therefore been very much in the firing line when the
banking-led recession came along.
He added: "On the positive side, Birmingham is a well known
business destination and the investment and redevelopment seen
during the last decade has helped transform and revitalise it,
which should help bolster future economic growth.
"It also shouldn't be forgotten that Birmingham is ranked in the
top half of the tables for ten our of the 12 rankings, with the
softer quality of life and freedom from pollution rankings the only
area where the city was marked down towards the bottom."
Mr Rutherford said that 2010 European Cities Monitor survey
suggested that Birmingham was still viewed as a leading European
city, without any major weaknesses, and would probably be able to
recover its rankings once the effects of the UK's economic
austerity had worn off.