Pictured above: Martin Clunn

An experienced designer has used film to help redraw his own image.

Martin Clunn, owner of Newcastle-based design and marketing agency, Creative Avenue, has teamed up with a local video producer to capture clients' opinions of Creative Avenue services.

Martin, of Westlands, Newcastle-under-Lyme, has built a successful full service, customer-focused, design and marketing business working with clients across Staffordshire and Cheshire.

He set up Creative Avenue four years ago, drawing on over twenty years' experience as a creative designer with several large design agencies.

Martin said: "My business has continued to grow despite difficult economic times and I have just been able to take on a graduate, as part of a scheme designed to give newly qualified students work experience.

A major part of the revamp involved a website makeover. The Creative Avenue website - which can be seen at www.creativeavenue.co.uk - now features one main customer survey corporate video and five individual video testimonials from clients, produced by a fellow North Staffordshire creative film company.

It gives an insight into how Creative Avenue work through the words of its customers, including North Staffordshire-based Choices Housing Association and Rory Mack Associates.

"We wanted honest opinions, so there was no scripting or direction," said Martin. "People just said what they felt about their experience with Creative Avenue and the results we've helped them achieve."

"Creative Avenue has been very successful," says Martin. "In particular, we've expanded our brand development services for local and corporate clients. I felt it was time to strengthen my own company image and positioning - to send out clear messages to local businesses about the results we've achieved for our clients."

"I always aim to get under the skin of my clients so I can clearly identify how they can achieve growth, stability, or other business objectives."