Midlands marketing communications agency, Gough Bailey Wright,
has been appointed to launch a new baby product online to the
parent and baby market.
BabyDam, from Perry Innovation Limited, is a unique bathwater
barrier for newborn babies and toddlers. The product turns the
family bath into a baby's bath, saving time, water, energy and
money.
Gough Bailey Wright is handling the ongoing Public Relations and
Social Media surrounding the product launch, whilst also developing
SEO and PPC campaigns as part of BabyDam's online marketing.
The full-service agency will also be overseeing the collective
agencies as lead partner for the launch.
Gough Bailey Wright won the account following a recommendation
from a previous colleague and impressing BabyDam inventor, Graham
Perry, with its creative approach.
Michelle Wright, Creative Services Director at Gough Bailey
Wright, is leading the marketing project: "Launching BabyDam is a
great opportunity for the agency to demonstrate how it can work
with other industry professionals to deliver one creative
strategy.
"Our PR team is working closely with the digital department to
ensure we maximise reach, with a view to getting BabyDam into the
home of every new family in the UK."
Graham Perry, Managing Director of Perry Innovation Limited,
added: "Turning BabyDam from an idea into a unique product with
global potential has taken some six and a half years of
development.
Now, we have launched BabyDam online to the UK, with Gough
Bailey Wright handling all aspects of marketing and PR. Since
appointing the agency, we have been so impressed with the expertise
and enthusiasm of the GBW team that we are considering already our
worldwide sales potential, and the beauty of modern technology
means that all future international marketing activity can be
handled from Bromsgrove".
For more information on Gough Bailey Wright please visit their
website here: www.gough.co.uk