Flint Bishop

Heart of England Conference and Events Centre get into the Festive spirit

Pictured above: Father Christmas and a Christmas pudding ready to board the train from Heart of England Conference and Events Centre

 

Staff at business parks did a double-take when Father Christmas and a Christmas pudding walked into their reception areas.

Alan Oliver and Katy Reading donned the festive costumes as part of a campaign to promote Christmas parties at the Heart of England Conference and Events Centre in Meriden Road, Fillongley.

The duo jumped aboard the venue's train to head to Westwood Business Park, in Coventry and Birmingham Business Park, in Solihull.

They also made a special visit to The George Eliot Hospital in Nuneaton and Coventry and Warwickshire Hospital in Coventry's Stoney Stanton Road as part of a whirlwind tour of the region - or as fast as a 20 mph train allows!

Katy Reading, a university placement student at the Heart of England Conference and Events Centre, said their visits had certainly caused a stir.

"The Heart Park has a train which usually goes around the park for the public to hop aboard and see the sights of the venue, and it is also legal to use on the road," she said.

"It goes about 20 mph so it took some time to reach our destinations but it was certainly worth it.

"We saw lots of people as we headed out onto the local roads who were very surprised to see Father Christmas and a Christmas pudding waving at them!

"We turned a few heads when we arrived at the business parks and local hospitals and most people said we had really brightened up their day.

"To really get into the festive mood we handed out mince pies as well as our Christmas brochures.

"At this time of year many businesses start to plan their festive parties and as the Heart of England offers a range of festivities it really got many people thinking about their company parties. We hope our visit will encourage them to come to Heart of England and celebrate Christmas however large or small their event.

"It was good fun - dressing up as a Christmas pudding is not something I ever thought I would do during my placement - however it was an effective marketing initiative.

"Our mince pies were certainly very popular and we are hoping this will give them a taster of our Christmas cuisine and that it will lead to increased bookings over the next few weeks and months."

 

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Article published by Midlands Business News on 4 October, 2010

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Articles submitted by Heart of England Conference and Events Centre:



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  • £3 million investment plans - click to read
  • Nuneaton couple invited to be restaurant critics - click to read
  • Bucking the national trend - click to read
  • Sales rise at multi-purpose venue - click to read
  • Heart of England Conference and Events Centre get into the Festive spirit - click to read
  • Heart of England Conference and Events Centre to hold a special Wedding Fayre - click to read
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