The 20 teams from around the UK who took part in a corporate golf day organised by healthcare insurer BHSF, raised over £1,700 for a charity dedicated to the prevention of breast cancer.

Each one who took part in the event held at Stonebridge Golf Club at Meriden in the West Midlands, paid either £5 to wear pink or a fine if they did not, towards the Genesis Breast Cancer Prevention Appeal.

Genesis, based in Manchester, is the UK's only charity entirely dedicated to the prevention of breast cancer, a disease which affects one in 10 women and one in 1000 men.

Siobhan Race, marketing manager at Birmingham-based BHSF, said: "Our association with Genesis came about after we launched our Plan4life Cancer cover, which pays a lump sum on diagnosis of any form of cancer. 

"Once we learned of the important work Genesis is championing, we were keen to help them spread the word on their efforts and also help them raise some much needed money". 

Jonathan Byefield, of AXA subsidiary Secure Health, who played on the day, said: "We are lucky to be in a position where our jobs allow us to get together in this way and to appreciate the benefits of sound good health. 

"To be able to raise money to help those who are not so lucky is even better. The BHSF day is always a great day in the calendar and there is always an ethical community-based theme to it".