Pictured above: Michelle Griffin

Two of the UK's leading names in hair extensions are joining forces for an exclusive demonstration of styling techniques as they prepare to take the most inspirational event in world hairdressing by storm.

The collaboration of two West Midlands hair industry entrepreneurs promises to put instant extensions, much loved by celebrities including many British soap stars, firmly in the international spotlight.

Leamington Spa-based extensions specialist Flip-In Hair® is being joined by Birmingham-based award-winning extensions consultant Michelle Griffin and her renowned creative team at Salon International Live, at London's ExCel, from October 16 to 18.

The event gives Flip-In Hair®'s managing director Dayle Adams an opportunity to develop the company's international sales strategy. She is aiming to generate even greater sales in the UK and overseas of her innovative hair extensions which are rapidly becoming a marketplace fixture.

Entrepreneur Dayle is excited at the prospect of demonstrating her product's fantastic versatility while working alongside Michelle, who has become one of the top names in hair extension services and training.

Dayle said: "I am so delighted to be able to announce that Flip-In Hair® has joined forces with Michelle Griffin, one of the world's best extensions stylists, and her amazingly talented art team.

"Visitors to our stand at Salon International Live will see how Flip-In Hair® products can help stylists produce fantastic results by transforming a client's hair without harming it. Flip-In Hair® extensions have a global appeal and I am thrilled to announce that we now export to over 18 countries and we are in discussions with distributors in many more including Australia and New Zealand, Spain and Portugal." 

Dayle added: "Our hair extension is simple to use, is big on building body and adding length but avoids the damage associated with extensions and that's why it is becoming a marketplace fixture. It appeals to women of all ages, from those struggling with thinning hair to others who may just want a touch of Cheryl Cole-style celebrity volume."  

Michelle, based in Barnt Green, said: "I am pleased to be working with Flip-In Hair®, a great product. A temporary hair extension that instantly looks stunning and so easy to apply. Being creative is what we are about as a team, and Flip-In Hair® adds creativity in minutes."

Michelle will be joined on stage by head stylist Christos, whose achievements include working backstage at the Eurovision Song Contest. He is also a finalist in the Fame Team competition and will compete against nine other top stylists during Salon International Live.

Flip-In Hair® consists of an invisible, adjustable wire, attached to real hair, that fits snugly round the front of the head and over the ears to give an instant transformation. Available in three lengths and 33 standard colours, the extensions' greatest strengths are its no-hassle stability and competitive price, from £90 to £130. It sells through hair and beauty salons in the UK and through a network of international distributors.

Key features include:

· Flip-In Hair® is the new revolution in hair extensions.

· It does not damage your hair in any way, as it does not attach to your hair, it attaches to your head by a thin wire that is hidden by your hair.

· No clips, no glue, no weaving, no damage!

· It takes literally 1 minute to fit and 1 second to remove.

· It is fine to use with thinning or damaged hair.

· It is made from 100% human hair and therefore can be treated like your own hair.

· You can use hairdryers, curling tongs, straightening irons.

See Flip-In Hair® for yourself at:

· Salon International Live

· Stand G205

· Venue: ExCel London

Date(s)/time: 16 October: 9:30- 17:00; 17 October 9:30- 18:30; 18 October: 9:30-17:00.