Flint Bishop

Bullring Birmingham brought to life by Leamington events company

Pictured above: (l-r) Arabella Stanforth, Eunice Denny, Fashion Live Events and Mark Ashfield, Harrison Beale and Owen

 

A Leamington events company brought one of the UK's busiest shopping centres to a standstill - in style.

Fashion Live Events staged an extravagant runway performance called The Show at Bullring Birmingham, as part of Style Birmingham Live - a three-day event aimed at promoting the city's 1,000 shops

The Show was a fusion of theatre and fashion and highlighted the trends available in the centre while providing high quality entertainment in-keeping with the rest of the events taking place across the city.

Town centre-based Fashion Live Events' managing director, Eunice Denny has over 20 years experience producing such shows and has seen her company grow thanks to the ongoing support of Leamington-based financial advisers Harrison Beale and Owen.

She said: "The brief was to produce a fashion show with a difference best described as Imaginarium of Dr Parnassus meets Cirque de Soleil and we brought this to life by colliding theatre, fashion and performers.

"The reviews were excellent and the organisers at Bullring were very pleased with the results."

Fashion Live Events also had high profile shows running in Bristol and Glasgow at the same time.

"It was a real challenge to stage three shows of this scale, at opposite ends of the country over the course of a single weekend," said Eunice.

"But we put together a great team of professional models, choreographers and support staff. In total 75 people worked together to make these shows a success."

Eunice has a long association with the fashion industry having previously worked on the fashion show circuit, alongside international photographic assignments and regular television appearances.

And she has an equally lengthy connection with Harrison Beale and Owen.

"My father owned a well-established building and timber merchants in Coventry for many years and was advised by Harrison Beale and Owen," said Eunice.

"So with over 40 years' association it's very much a family tradition."

Mark Ashfield, director at Harrison Beale and Owen, which also has offices in Coventry, said: "It is particularly pleasing that Eunice is experiencing this continuing success given how long her and her family have been with us."

For further information on HB&O, please telephone 01926 422292 or visit www.hboltd.co.uk

 

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Article published by Midlands Business News on 19 October, 2010

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