Flint Bishop

Autolinks delivers a welcome new business boost to the West Midlands’ car industry

Pictured above: (l-r) Mark Fellows (Servosteel), Rachel Eade (MAS-WM Auto), Sanjin Hamza (Servosteel), Tom McDermott (Birmingham City University) and Matt Clive (UKTI)

 

Automotive dating was top of the agenda recently when 'Autolinks' rolled into Birmingham for the seventh year in a row.

More than 25 companies from the region's supply chain showcased their expertise and capabilities during face-to-face meetings with car manufacturers including Aston Martin, SAIC and BMW.

The event, which was backed by the Manufacturing Advisory Service -West Midlands Auto, UKTI and Birmingham City University, also gave firms the opportunity to talk to technology partners and explore the potential of knowledge transfer partnerships for developing new products and meeting the low carbon agenda.

It is anticipated that in excess of 100 meetings were held during the day, with early estimates suggesting millions pounds of new work could have been identified for the West Midlands.

Rachel Eade, Automotive Cluster Manager, was delighted that the sector dismissed the downturn of the last twelve months and instead focused on aggressively attacking new opportunities.

"Autolinks continues to offer companies the most cost and time effective way of meeting with potential new clients, many of which you would struggle to get in front of in a conventional way."

She continued "We had more than 25 SMEs in attendance, such as Brandauer, Powertrain, Sorion and Servosteel. The feedback about the contacts they made during the event has been extremely positive and there is already demand for a similar event next year.

"Low Carbon was also a major talking point and there were plenty of discussions about how the supply chain can get involved and work with academia to explore existing expertise."

Rowan Crozier, Sales Director at contract presswork and stampings specialist Brandauer, added his support: 

"Autolinks is an essential way for us to meet potential customers and indeed suppliers in one day and all under one roof. It opens doors, reduces travel time and, by booking the meeting in advance, you know you are going to see the people you really want to.

"We made three excellent contacts on the day which could well lead to new value added contracts." 

Birmingham City University's Technology, Engineering and Environmental faculty used Autolinks to showcase its KTP Projects and the highly acclaimed Formula Student Racing Car.

Students spoke with delegates about future careers and many attendees were delighted to see the next generation of motorsport and automotive engineers being developed in the West Midlands.

Rachel concluded: "Autolinks represents the largest event yet to be held by MAS-Auto and the good news for suppliers is that we have other workshops and seminars in place for the next few months, including 'selling to the MoD' and a special breakfast meeting with a key industry figure." 

MAS-WM Auto is a dedicated offer for automotive suppliers and is part of the organisation's umbrella of support it offers to more than 1900 manufacturers every year. 

The service is designed to provide the latest information and data for the sector, whilst also promoting the West Midlands' supply chain to domestic and international customers.

Individual company advice and mentoring will also be available, including a referral service to other support programmes. 

 

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Article published by Midlands Business News on 29 October, 2010

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Articles submitted by MAS - Manufacturing Advisory Service:



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