Affinity Crew, provider of intelligent crewing solutions for the UK events industry, has expanded its operation with a new office based in Leicester to cover the Midlands region.

The new office will be headed up by Darryl Jones and Dan Hatjiosif and will enable a faster response to local enquiries along with being used as a base for local crew briefings and training.  Affinity Crew has crewed at a number of high profile events and venues in the region over the last month, including Leicester Tigers' Welford Road stadium, the RICOH Arena, Hyatt Hotel, Hilton Metropole and Birmingham Town Symphony Hall.

Affinity Crew employs currently employs around 100 freelancers in the South East. This valuable crew work in the events industry that was estimated this week to be worth £36bn to the UK as part of Britain for Events Week. The East Midlands Development agency estimates over 33,000 are employed in the 'creative industries' in the region. Affinity Crew did 6,000 hrs of work at the Frieze Art Fair which ended last week.

David Jackson, Director at Affinity Crew said, "It was a busy summer and now it's a busy autumn. We are getting more and more requests for work around the country and felt a new base in the Midlands would really help support our clients along with new and existing crew."