Pictured above: Peter Maskell
BHSF, the Birmingham based employee benefits and health
insurance provider, will be launching a new look from November
1.
The company has created a fresh corporate identify to 'represent
a modern, dynamic and innovative approach to 21st Century employee
benefits'.
BHSF has moved away from supplying only health cash plans to
offering a wide variety of voluntary and flexible employee
benefits, employer-funded health plans and HR support services to
manage employee absence and wellbeing.
The company's experience in recent years is that
organisations are now looking for innovative new approaches
to managing their employee benefits, not only as a means of saving
money, but as a way of providing genuine valued benefits for their
employees.
The market is changing and organisations are now looking for a
partner who can supply a full employee benefits and wellbeing
package and not just the 'nice to have benefits' but the ones that
make a substantial difference to the bottom line as well.
A partner who can educate and advise what products will best
suit an organisation's needs as well as deliver on budget - big,
small or non-existent.
The new look is a complete departure from the well-known 'star'
and includes the maxim "Feel the benefits" to support BHSF's
not-for-profit ethos and philosophy that customers are at the heart
of the business.
Peter Maskell, Chief Executive, said: "Our present logo and
imagery have stood us in good stead for the past 11 years or so.
However, the design of the star, dignified as it is, now looks
rather austere and old-fashioned.
"Design is a very personal choice, but whether you love it or
loathe it, we hope people will agree it is more representative of
today's BHSF".
Siobhán Race, Marketing Manager, added: "We may be
changing the way we look, but we are still the same company. We
want people to know that we understand the marketplace and its
changing focus.
"BHSF is able to deliver fully-supported employee benefits
packages to suit individual needs, while maintaining our ethical
core, and putting our customers and policyholders at the forefront
of all that we do."