Pictured above James Morrison
Leicestershire-based flooring and access solutions specialists,
PRIMA provided premium pitch protection for the inaugural concerts
at Welford Road Stadium, home of the Leicester Tigers rugby union
team.
Following completion of the stadium's new, 11,000 seat
Caterpillar stand, Leicester Tigers commissioned Squareleg
Entertainment to host two concerts, headlined by James Morrison and
Will Young, with the main stage infrastructure situated on the
pitch. As a local supplier, PRIMA was the instinctive choice to
provide pitch protection for the stage and adjacent LED screens to
be constructed on and the team installed over 1500m² of their
award-winning PRIMA Terra-Tech instant roadway and PRIMA Gridmat
pedestrian walkway.
Malcolm Spencer, event director, Squareleg Entertainment
explained: "As a locally based company with an excellent reputation
for their product, Squareleg Entertainment was very happy to invite
PRIMA to supply and fit the temporary flooring service for the two
inaugural concerts at Leicester Tigers Rugby Club. As a new partner
for us in the provision of equipment and services for our stadium
concerts, we were extremely pleased and satisfied at the level of
professionalism, attention to detail and flexibility of those at
PRIMA. Their product proved to be a more-than-worthy
contender to others in this specialised field and we would be very
happy to use them again".
To provide even further protection, PRIMA also installed a
geo-membrane underneath the PRIMA Terra-Tech, which acted as a
second layer between the pitch and the stage. During breakdown, a
number of screws from the stage had fallen loose and were found on
this layer, proving it had served its purpose extremely
effectively.
Pictured above: Will Young
Jonathan Vaughan, PRIMA's managing director said: "Both
Leicester Tigers and Squareleg Entertainment were delighted with
the condition of the pitch following uplift and pronounced it in an
acceptable playing condition just two weeks later. This resulted in
the club giving PRIMA preferred supplier status for any future
events, which is an achievement the entire company takes great
pride in.
"To have been an integral part of the inaugural Welford Road
concerts was extremely pleasing for PRIMA but to know our
involvement will continue in the future is a real accomplishment
for the team. We are greatly looking forward to strengthening this
professional association." Concluded Vaughan.
Charles Rayner, head of stadium operations, Leicester Tigers
commented: ''PRIMA is a local company with a local workforce but
with a national product. Wherever possible we do work with local
companies. PRIMA won the contract for the two concerts by offering
a superb pitch protection system at a highly competitive price
which the club, including the Head Groundsman, had every confidence
in. The pitch suffered no undue stress and completely recovered
within two weeks of the events. We look forward to working with
PRIMA again in the future.''
The two concerts attracted a combined crowd of 11,000
people.