Pictured above: (l-r) William Green, Andrew Moss, Vicki
Durham, Laura Shortland, Linda Maxwell, Martin Davies & David
Shortland
A leading estate agency in Coventry believes it has made the
'white' decision to change its 'sold' and 'for sale' boards.
Shortland Horne, which has offices across the city, has
simplified its boards which now feature its company logo on a plain
white background. The firm has also updated its advertising and
office signage to reflect the change.
Andrew Moss, director of Shortland Horne, said the change of
style had seen the residential team double its new instructions on
everything from first-time buyer homes to Premier & County
properties.
He said: "We have had no end of positive comments on the new
boards - they are simple but effective and are certainly catching
the eye of people who want to buy and those looking to sell.
"We have doubled instructions in the past four weeks and that is
due mainly to the fact that the market is beginning to move
again.
"More mortgage deals are available and the scrapping of HIPs
means the 'wait and see' period for a lot of people looking to move
home is over.
"They want to get on the market now and those who are being
realistic about pricing are finding that there is a good stream of
interest.
"And, as an agent, we have to do everything we can to market
properties in different ways. It means our boards play a big part
alongside traditional advertising but we also have to utilise
web-based marketing, such as Twitter and Facebook, to get the most
for our clients.
"We are very pleased with the impact the new boards are having
and that is all part of our overall strategy to help sell homes for
people in Coventry."