Pictured above: Ice-cool entrepreneurs Ben Styles and
Will Letterese, of Styles Creative in Stratford-upon-Avon, launch
their new range of funky fridges
Two young entrepreneurs have sent a chill through the world of
bland kitchen appliances with the launch of a new range of funky
fridges.
Ice-cool businessmen Ben Styles and Will Letterese spotted a
niche in the fridge market and have been inundated with requests
for personalised chillers since launching website
www.minifridge.co.uk.
Firm favourites include their exclusive Koi and Blocks designs,
while many companies have ordered branded small fridges to use as
marketing and promotions tools at events, road-shows or in
reception areas.
Producers of television's The Gadget Show even requested their
own mini-fridge bearing the programme's well-known logo. The
fridges can be wrapped in any design, from company branding to the
weird and wacky.
The new website is just part of the duo's growing internet
marketing empire which operates under the banner of Styles
Creative, based in Stratford-upon-Avon in Warwickshire.
Will said: "Our core business is web design and online
marketing, which we provide for a wide range of clients. We also
devote time and energy to developing business opportunities and
discovered a new market for our range of exclusive and limited
edition mini-fridges, which cannot be purchased anywhere else.
"They're fun and they're funky, and there is literally no limit
to the designs they can carry. If companies want to stand out from
the crowd our custom mini-fridges can be branded with company logos
and graphics, making them truly unique corporate gifts.
Companies simply have to supply us with artwork and our graphic
designers will create a bespoke wrap. We have produced our own Mini
Fridge range including the Koi Limited Edition and Blocks Limited
Edition, as well as designs for a variety of different
businesses."
He added: "We've been getting enquiries from major drinks
suppliers who are interested in branded mini-fridges for
promotional purposes.
"They have also been a big hit with design agencies, computer
games designers and marketing companies. The producers of The
Gadget Show contacted us after finding our website at the top of
the Google rankings and we supplied them with a customised
mini-fridge. They used it in an experiment involving mobile phones
and have since returned the fridge which has been signed by all the
presenters including Suzi Perry."
The range of beer fridges, from manufacturers Husky and LEC,
includes many famous brands including Budweiser, Guinness and
Carlsberg. Wine fridges, for use at home or in wine bars and
restaurants, include 6 bottle, 12 bottle and 16 bottle variations.
Among the most popular of the drinks chillers is the classic Coca
Cola design. A further range of small fridges are ideal for
caravans, narrow-boats, cruisers, holiday homes, and student
accommodation.
"These products are ideal for use either at home, for students,
or for commercial use by a huge range of businesses that see the
benefits of being able to customise the design of the minifridges.
We've also extended the range of products available on the website
to include bar caddies, draft beer dispensers, bar runners and
condiment dispensers," added Will.