Double M event catering in Lincoln is enjoying the sweet taste
of success after its new-look mobile catering units were selected
to supply food and drink at two of York Racecourse's biggest meets
of the year.
Proprietor Gary Burnett had to present the units, which have
recently been given a facelift by Allen Signs, to CGC Events who
manage the catering requirements for a number of Yorkshire
racecourses. They in turn presented them to the Chief Executive and
Clerk of the Course at York, William Derby.
Gary explained: "Mr Derby seemed very impressed by the
appearance of our new units and offered Double M the
opportunity to supply additional events at York
Racecourse.
"I've been in the mobile catering business for over 10 years and
it's great to get this kind of feedback. We work closely with CGC
Events and our units can also be seen at Pontefract, Beverly,
Nottingham, Ripon and Market Rasen racecourses as well as at events
such as the Lincolnshire Show, Grapevine 2010 and the V
Festival."
Allen Signs' vehicle livery team redesigned three of the
company's trailers, which are up to 24 feet in length, using
brightly coloured vinyl wrapping and eye-catching graphics to
improve their appearance and make them stand out from the
crowd.
The Lincoln-based signmaking and vehicle livery specialist is a
member of the British Sign Association and one of only two approved
3M Local Vehicle Wrappers in the East Midlands.
"Before we wrapped the vehicles they just looked like
traditional catering trailers, so we completely redesigned them to
improve their visual appeal and reflect the high-quality service
Double M provides," explained David.
"Gary had been to the Showman's Show, which is an outdoor events
services exhibition, and come back with some really good ideas
which we developed and worked up into the final designs. We only
had three days to turn the job around so it's testament to the hard
work of my staff that we managed to get the work completed on
time."
Gary added: "Catering units used to be very old-fashioned but
the industry has moved with the times and these days people's
expectations are a lot higher. The quality and presentation of both
the vans and the food is paramount to our success.
"At Double M we're proud of the food we produce and now we're
proud of our vans. Allen Signs has been signwriting our catering
units for over ten years and I'm delighted with this latest project
to smarten up three of our trailers.
"We will shortly be rebranding a fourth trailer along with our
catering facilities at Lincoln City's FC's Sincil Bank stadium, to
bring them into line with our new look.
"This year has been exceptionally busy for us and having our
vans wrapped has certainly helped us secure more work; we're booked
up until mid-October!"