Scores of business owners across the West Midlands and beyond will learn how to run their own PR campaigns after the expansion of a successful coaching programme.

Staffordshire-based Richard Swancott Associates has taken their Be Your Own PR Person workshops to Holmes Chapel, Telford and Derby after an excellent response to previous seminars in Newcastle-under-Lyme and Stafford.

Delegates will learn how to write a press release and where to send it, as well as integrating award applications, public speaking opportunities and social networking into their PR strategy.

And they will also have a chance to help local charities - 50% of the £50 fee will be donated to Arch North Staffordshire, or Ruby's Fund in Cheshire, for every referral they pass.

Owner Richard Swancott said: "We have held many workshops in Staffordshire in the past 12 months and they've been very well-received, with over 100 business owners attending in Newcastle and Stafford.

"Due to the economic climate, business owners are increasingly looking for better ways of using their marketing budgets, and if they can help a local charity at the same time, then so much the better.

"We've linked up with Arch in Staffordshire and Ruby's Fund in Cheshire, and are looking to help other charities in Derbyshire and Shropshire on the same basis."

The workshops have been organised for:

·         6th September at Lymedale Business Centre, Newcastle-under-Lyme (1pm-4pm)

·         14th September at Buckatree Hall Hotel, Telford (9am-12pm; 1pm-4pm; and 6pm-9pm)

·         23rd September at Cranage Hall, Holmes Chapel (9am-12pm; 1pm-4pm; and 6pm-9pm)

·         28th September at Derby Conference Centre, Derby (9am-12pm; 1pm-4pm; and 6pm-9pm)