Branston Ltd's new lorry liveries are really attracting
attention - so much so, that motorists have been tooting their
approval!
People have also been emailing and writing in to the Branston
base near Lincoln, to comment on the new liveries. There are 12 in
the range so far, with a different design on each lorry.
Branston, the UK's leading supplier of potatoes, reports that
people all over the country have been in touch to say they love the
colourful designs featuring a variety of quirky potato characters,
including King Edward, Desiree, Estima and many others.
Branston's account director Jo Parish said: "The Branston
liveries are really causing a stir. We had no idea they would be so
popular. We have had lots of messages from members of the public,
saying how great the designs are.
"We wanted to give our liveries a new, contemporary theme which
would appeal to a younger audience. At Branston, we love potatoes
and we wanted to get message across - particularly to the next
generation of customers."
The Branston 'family' features Desiree - a sexy pink potato with
red lipstick,
Maris Peer - a distinguished-looking gentleman, Saxon - an
enigmatic spud with shades, and Exquisa - a dapper little potato in
a top hat and bow tie.
"The idea behind the livery designs was to create a bit of fun -
while delivering the message that potatoes are one of the best
health foods there is," added Jo.
The first few livery designs highlighted some key messages about
potatoes, including: "Naturally fat free and high in fibre!" "More
nutrients for your money than rice or pasta! and "Variety is the
spice of life." These were closely followed by a selection
featuring some popular themes including: "You're the one that I
want. Potatoes with the X-factor!" and "I'm a potato - get me out
of here!"
The liveries have been such a success, that Branston has another
range of new designs ready to roll out soon.
"We are working on them now - and they are fantastic," added Jo.
"We really wanted our lorries to be eye-catching, while delivering
a fun message. We'll be building up the number of new liveries and
really want people to let us know what they think and if they've
got any other suggestions."