InfoMedia, the mobile content company, today warned that
Government spending on iPhone apps as part of a mobile strategy was
unnecessary expense.
A BBC freedom-of-information request has discovered that there
were at least six iPhone apps at various stages of development or
release. They include three from the Department of Health, (a
quit smoking app, a drinks tracker which monitors your alcohol
consumption, and the Football Fan Fitness Challenge)
The Foreign Office has a travel advice app, and the DVLA is
developing 'Motoring Masterclass', giving motoring advice. The
documents released about the DVLA app show that it will cost
£40,000 to develop.
The Department for Work and Pensions has a Jobcentre Plus job
search app for both iPhone and Android phones, developed at a cost
of £32,775. The DWP says this had been downloaded more than
50,000 times after 10 weeks on Apple's App Store.
Michael Tomlins, managing director, InfoMedia Services said:
"These apps will require the provision of expensive handsets on
expensive data plans. Other more widespread mobile technologies
could have been deployed that will work on a wider range of
handsets and be deployed significantly cheaper!"
"We know apps - we do them for the likes of Chelsea FC, so we
know what we are talking about when we say there are better, more
cost-effective ways to communicate the sort of information these
government departments want to get across to a greater number of
people. It is a shame that in these cost-conscious times, Whitehall
seems to have been a little seduced by the glamour of the iPhone
app and not taken the time to adopt a more comprehensive mobile
strategy."