Flint Bishop

Knock out deal for Lincoln firm

Pictured above: Firstaid4sport customer Rakesh Sondhi of BMC Global Services with Michael Davison of Firstaid4sport

 

Firstaid4sport, the UK's leading online supplier of sporting first aid equipment, has landed a prestigious deal that will see it supplying hand wraps and strapping for the majority of major British boxing matches.

The company's wrap now has the approval of the British Boxing Board of Control (BBBofC), which means that it will be supplying its own branded 4Sport Pro Wrap for professional boxing matches and to boxers such as Amir Khan and Kevin Mitchell.

The wrap is a unique conforming bandage, which is used in boxing to provide padding to the hands, holding the bones in place, whilst allowing fingers to move up and down during fights. The bandage doesn't stretch length-ways, which makes it appealing to the boxing community as it can be applied more evenly onto the boxers' hands and thus improve performance. 

Firstaid4sport's managing director Michael Davison entered the ring with his products after approaching Dean Powell, one of the most reputed 'hand men' in boxing. Dean liked Firstaid4sport's products, and advised the company to seek BBBofC approval so that he could use the tapes for his boxers.

Firstaid4sport has so far supplied 20,000 wraps and is in the process of dealing with a second significant order for a thicker wrap - 4Sport Pro Wrap Plus.

"We're delighted to have the approval of the BBBofC - we always look to source the best quality for our own branded products and this has paid off," explains Michael Davison.

"We'll look forward to seeing British boxers winning fights wearing our wraps!"

This is not the first time that Firstaid4sport has brokered deals to supply first aid kits and products to the world of professional sport, with the company already supplying a number of top flight rugby, football and cricket teams. 

 

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Article published by Midlands Business News on 8 July, 2010

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  • Lincoln based Firstaid4sport fits with DonJoy - click to read
  • Knock out deal for Lincoln firm - click to read
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