Pictured above: Park Central

Crest Nicholson Regeneration is celebrating the successful launch of a new phase of apartments at Park Central in Birmingham city centre.  Here, pent up demand from today's homebuyers resulted in a flurry of sales, sealing Park Central's status as one of Crest Nicholson Regeneration's best performing  schemes.

Situated just minutes from The Mailbox, Park Central is an award winning development comprising an innovative mix of high quality new homes positioned around eight acres of landscaped parkland.  Prices for a one bedroom apartment at Park Central  currently start from just £90,000; however eligible purchasers who take advantage of the government-backed HomeBuy Direct can secure a new home with a mortgage as low as £63,000.

Jo Parker, sales manager at Park Central, explained how the development has gone from strength to strength in 2010.  Jo said: "Since the beginning of the year, two phases of apartments at Park Central have sold out and, given the consistently high visitor levels here and the number of purchasers we have helped on to or up the property ladder in 2010 alone, we took the decision to release a new collection of apartments to the marketplace.

"The Liberty phase has been an immediate hit.  In fact, many prospective buyers registered their interest in the apartments before they became available and almost 30 per cent of the properties in this phase were reserved in just a matter of weeks.  As a result of this strong performance, Park Central is now positioned as one of Crest Nicholson Regeneration's most successful developments; and we are looking forward to building on this standing as Birmingham homebuyers continue to give Park Central their vote of confidence in a highly competitive marketplace." 

The Liberty collection features some of the most prestigious new homes that will become available at Park Central, with many having extensive views across the landscaped parkland at the heart of the scheme. 

The apartments range in size from 437 sq ft to 1032 sq ft and come complete with a high internal specification including individually-designed kitchens complete with stainless steel oven, hob and extractor, and integrated appliances. Contemporary bathrooms feature Hansgrohe mixer taps and stylish Porcelanosa tiling, along with Kaldewai enamelled steel baths and chrome towel rails. 

Jo explained what the success of Park Central means for the vitality of the wider city centre property market. Jo said: "Park Central has always stood out as the popular choice among purchasers - even in a challenging economic climate sales at the development have remained steady and we have been able to help many first time buyers achieve their home ownership aspirations.  

"Selling out of two phases earlier this year proved that demand exists for well located new apartments in the city centre, and this has been confirmed by the launch of the Liberty phase, which has acted as a catalyst for further reservations. This heightened interest is testament to the appeal of Park Central. It also demonstrates how confidence has returned to the market, with buyers keen to secure quality apartments and all the benefits of an exciting city centre lifestyle, and it also shows the strength of Birmingham's offering as a location for today's discerning purchasers."

Park Central is the result of an innovative partnership between Crest Nicholson and joint landowners Birmingham City Council and Optima Community Association. The marketing suite is open daily from 10am to 5pm and is located at Park Central, 2 Mason Way, Birmingham B15 2EY. www.parkcentral.co.uk .