Pictured above: Peter Hogarth
A recent evaluation of activities delivered by UK Trade &
Investment over the last three years has revealed that for every
pound invested a cumulative return of £44 is anticipated.
emda invested over £900,000 into three of UKTI's projects
from 2007-2010 and in terms of impact to date and cumulative
outcomes expected, a return on investment of 1:15 and 1:44
respectively has been recorded - a much higher figure than other
business support interventions.
The projects focussed on helping companies in the region's
primary Sectors; on assisting companies to enter the more difficult
High Growth Markets; and on Language and Culture support.
Activities included meet the buyer events, overseas market
visits, language and culture seminars and support for the highly
successful East Midlands International Trade Network, EMITA - all
aimed at helping both new and experienced exporters to engage in
international trade effectively.
Across the three emda funded projects, more than 1,800
businesses have received help from UKTI to improve their
performance.
When asked, 50 per cent of respondents stated that they had
benefited from increased demand from an overseas market in the last
year, with 36 per cent stating that their profits had increased due
to their improved approach to exporting.
Despite the recession, more than 25 per cent of businesses
surveyed hadn't been affected. Three quarters are expecting to
achieve turnover growth over the next 12-18 months, with the
majority expecting growth of more than 10 per cent.
Peter Hogarth, International Trade Director for UKTI East
Midlands, said: "The 1:44 ratio is a tremendous achievement
which compares very well with other business support
interventions.
"By working with UKTI, businesses gain an improved awareness of
market opportunities, a better understanding of how to do business
in an overseas market and build the confidence to explore new
markets or expand in an existing one.
"Motivations for international trade vary from business to
business. Some companies have exported their way through the
recession and achieved their growth aims. Around half of the
companies engaged were interested in exports as a way of reducing
their dependence on the UK market.
"emda's funding made it possible to deliver more activities than
we could have done otherwise. It is clear that businesses in the
East Midlands are benefiting from this and that a broad spectrum of
industry sectors are taking full advantage of the overseas
opportunities that are available."
John O'Reilly, emda's Business Support Director, said: "These
results demonstrate the successful partnership that emda has formed
with UKTI to support East Midlands businesses which are looking to
expand into overseas markets.
"We have worked closely with UKTI to enable businesses to
undertake overseas trade missions, to give support with languages
and to help establish and run the East Midlands International Trade
Association, which provides businesses with information and help to
access overseas markets."
The East Midlands has been one of the country's most successful
exporting regions being at or near the top in terms of the value of
exports per employee. It is one of only a couple of places in the
country with a balance of payments surplus on goods.
According to independent research exporting businesses are more
productive and competitive than those who only trade in the UK -
and that starting to export makes companies more competitive and
productive.
Exporters have been benefiting through the downturn by spreading
their risk across several markets, selling to countries that have
been less affected by the recession than the UK. The drop in the
value of sterling has led to increased profits from export markets
balancing drops in profits at home.
The region's primary export market remains the EU, though for
the first time sales there have dropped to below half of total
exports. Sales to more distant markets have increased.