Pictured above: (l-r) Derek Hoyle (Embed), Angela Childs
(UWSP), Ivan Wilson (Embed)
A Coventry embedded systems company is hoping to chip away at
the American market after a string of recent domestic
successes.
Embed Ltd specialises in creating the "brains" embedded within
the electronic devices found in ever increasing numbers within
modern vehicles.
The company was recognised by the Federation of Small Businesses
earlier this year, winning awards for its 'Innovation' along with a
commendation for its use of technology.
On the back of their success, the firm, which is based at the
University of Warwick Science Park, has expanded its workforce to
12 people and has now formed a partnership with American company,
New Eagle.
New Eagle creates ready to use controller systems for the
automotive industry - to be used in prototype and production
vehicles.
The two companies hope that by forming a partnership and sharing
their products, services and consultancy, opportunities will become
available in new markets.
Ivan Wilson, director of Embed Ltd, said: "It's been a good 2010
for us so far, particularly with the awards.
"We've expanded our staff and also had other signs of
recognition, including the chance to speak at the major MathWorks
conference - which is one of the biggest developers of technical
software for engineers and scientists worldwide.
"We are working on a few electric vehicle projects and this has
become an area of expertise for us now, one we can boast about to
new customers.
"Our partnership with New Eagle is also very exciting. Our firms
complement each other and it means we can both make ground in new
markets along with improving our services in our existing ones.
"We had been looking to diversify with the type of software we
offered and this is the start of that.
"In general, since the turn of the year, we've picked up several
mid-size contracts and that trend seems to be continuing as the
automotive industry sees a steady upturn.
"Overall, we're now very optimistic about the next six months
and beyond."
Embed Ltd set-up at the University of Warwick Science Park in
2005, and expanded their offices in 2007.
Angela Childs, marketing executive at the University of Warwick
Science Park, said: "Embed Ltd was formed by former MG Rover staff
shortly after its collapse and the company has gone from strength
to strength.
"The intention was to establish themselves in niche markets
using their high quality and rapid system development techniques -
and not only has the company achieved that, the future looks very
bright for them in the UK and overseas."