Pictured above: Paul Connor, president of the
Chartered Institute of Marketing in the West Midlands - the latest
body to join Business Voice West Midlands in speaking out for the
region
Business Voice WM has a new member - the Chartered Institute of
Marketing.
The CIM's arrival takes the number of organisations who are
members of the business lobbying group to 26.
Paul Connor, managing director of Birmingham-based Mycon
Marketing Services and president of the institute's West Midlands
region said they particularly hoped to have an input into the
strategic development of the region.
"We want to play a part by contributing to a wider perspective
in meeting the challenge of raised West Midlands gross value added
targets. The regional president post had been established to help
take this forward in line with the CIM aim of developing the
profession as the voice for marketing for our 2500 members across
the region."
Mr Connor is well used to the West Midlands scene having been a
former president of Rugby and District Chamber of Commerce and a
former board member of the Confederation of West Midlands Chambers
of Commerce.
He is also the marketing lecturer for the Open University
Business School's MBA programme in the West Midlands, and delivers
the CIM's Postgraduate qualifications at Warwickshire College and
in Birmingham for Oxford College of Marketing.
The Chartered Institute of Marketing will formally join BVWM as
of Thursday, July 1.
James Watkins, executive director of BVWM, said: "We very much
welcome the institute as a new member.
"Business representative organisations come together within
Business Voice WM to get action for the Midlands and the more
members we represent the greater the clout factor and influence we
have.
"Marketing is key to business success and so to have the
Chartered Institute of Marketing as our latest member means we
really do have all sectors of the business community covered within
Business Voice WM.
"I have no doubt that Paul Connor and the CIM will have an
important role to play in driving the region forward."
The institute celebrates its 100th anniversary next year.