Pictured above: Nzime team Andrew Horner-Glister and Anna
Harley
Nottingham-based design agency Nzime has been appointed by Rare,
one of the world's largest Microsoft Game Studios, to help develop
a series of extremely high profile websites.
The new contract will see Nzime handling the rebuild of
www.rare.co.uk, the site that will spearhead the repositioning of
Rare - from a renowned UK game developer to a global, digital
leisure and entertainment leader.
Nzime, which has also recently won major projects for Crusha and
Elastoplast, won the sought after new account after pitching
against several leading London and regional agencies.
"This is a great account win on a number of levels. We get to
work with an iconic leisure brand that we all respect and as Rare
is Microsoft owned, we have now become an official vendor of
Microsoft, which is the highest supplier category," explains
Nzime's creative director and founder Andrew Horner-Glister, who
led the pitch team.
"This is the type of account that most agencies in the digital
space would love to work on and we're pleased to announce that as
well as impressing Rare with our creative abilities, they were also
astounded by our developer Will's Xbox 360 gamer achievement total
of circa 52,000!"