The Nottingham-based www.inafishbowl.com project has given its most telling clue yet as to how it expects to make profit from its business reality website or 'webumentary' as it's now being referred to. The site founded by Midlands entrepreneurs Toby Reid and Andrew Springhall was launched last year profiling the trials and tribulations of three fledgling businesses, broadcast live on a website using blogs, Twitter and live video feeds.

Andrew Springhall, co-founder has revealed that the website's revenue model includes the addition of paid-for expert commentator slots. Four local firms; solicitors firm Fraser Brown, financial services firm RSM Tenon, Russell Scanlan Insurance Brokers and Risk Managers and AVA PR have all signed up in the last month. They will begin assisting the businesses featured on the site this month, answering their questions and providing relevant commentary as they go about their daily business lives.

Andrew Springhall said, "Start-up businesses Rico Mexican Kitchen, Sharabang and Head & Griffiths and are now operating their businesses on the website, in full view of the business community.  It is well known that entrepreneurs and business owners tend to search for support online. There exists a fantastic opportunity for business experts to give their guidance and opinions about the growth of these three companies at www.inafishbowl.com.

"I'm delighted to announce that Fraser Brown, RSM Tenon, Russell Scanlan and AVA PR have signed up as business experts on the site and that they will start to benefit from the obvious profile that this will bring as any guidance given will be broadcast live on the site alongside the video, blogs and live Twitter feeds. I'm confident that all four of these organisations can provide commentary that is both timely and relevant to the three live case studies and their audience."

"It will be a useful additional PR tool for many organisations across a wide spectrum of sectors and early indications show that many more Midlands businesses are also keen to sign up."

Gavin White, Corporate and Commercial Law Partner at Fraser Brown, said, "We are always keen to be involved in anything that supports entrepreneurs and www.inafishbowl.com is a particularly new and innovative idea to champion the entrepreneurial spirit and the future of commerce in the region.

For more information on inafishbowl please view their website here: www.inafishbowl.com