Pictured above: Paul Russ, chief executive of Dance4

Dance4, the East Midlands flagship dance organisation, has revealed plans for its new multi-million pound base in Nottingham.

Dance4 has announced that it is use Rotterdam-based architects GROUP A to design the new building, which will be part of the new Sneinton Market and the catalyst for regeneration in the area's Eastside.

The 0.37 acre derelict site in Brook Street is set to become of regional, national and international significance, providing world class facilities for Dance4 and other creative industries.

The project is being led by Hockley-based Dance4, which has entered into an agreement for a lease on the site with Nottingham City Council. Funding for the feasibility of the development has been awarded by Greater Nottingham Partnership and Arts Council England. The project has been earmarked to start on site in January 2013.

Paul Russ, chief executive of Dance4, said: "This will be a 21st century workspace enabling Nottingham to celebrate its creativity on the international stage. 

 "This is a pivotal development at the heart of the regeneration of the east side of Nottingham, and we are really excited about the possibilities which will be created by this building - for Dance4, for the city - and for the region."

"This is a huge challenge for the organisation, but we will work hard to raise the funds we need to bring about this crucial regeneration for Sneinton."

The new centre is to house choreographic work space, creative industry space, a café, meeting rooms and an area for training and education activities. It would also be the new home for Dance4, one of nine regional dance centres.

Architects from GROUPA will be visiting Nottingham in June to launch a detailed public consultation process which will run throughout the summer. Dance4 will be consulting residents and businesses through a programme of activities.