Pictured above: Alltech stand
Alltech, one of the world's leading animal health companies, has
appointed Shooting Star PR to manage its PR activities and promote
the brand to farmers, feed producers and animal owners across the
UK.
Headquartered in Lexington, Kentucky with Bioscience Centres in
the US, Ireland and Thailand, and offices and distributors in 113
countries, Alltech is at the forefront of the animal health and
nutrition industry.
It offers a superior range of natural products and solutions for
the feed industry which are proven, reliable and traceable.
The UK arm of Alltech was established in 1988 in Stamford,
Lincolnshire, and has gone from strength to strength. With its core
business now well established, attention is being given to the
development of an on-farm presence as well as the development of
its business within the industry.
Alltech has appointed Shooting Star PR to increase its profile
within the agricultural and animal health sectors and to provide
support to its busy sales and marketing team.
Business General Manager at Alltech Ian Leech said: "We have
been extremely impressed by the service and media coverage Shooting
Star PR has provided so far.
"As a global company our range of products and services within
the animal health and agricultural industries is vast. Shooting
Star PR has been able to reach all the different market segments
and categories within our broad industry which is essential for the
success of our marketing campaigns.
"They have built up an extensive list of contacts across all the
relevant sectors that Alltech operates within, and have therefore
exposed many excellent PR opportunities. This gives us great value
for money as we can touch a multiple range of sectors within the
industry.
"Our return on investment and overall service has been second to
none, and their speed of response has been great. I would not
hesitate in recommending them."

Pictured above: Shooting Star PR Directors Kate
Strawson and Jez Ashberry
Shooting Star PR is an ambitious East Midlands PR consultancy
based in Lincoln. Since it first set up in September 2006 it has
tripled in size and has worked for a wide range of clients
including local authorities, the NHS and a leading national
insurance provider.
Account Manager Niki Shepheard said: "Shooting Star PR is
delighted to have been chosen to represent Alltech and promote its
products and activities to farmers, animal owners, vets and other
feed businesses throughout the UK.
"It's exciting to be working with such a successful and
innovative business which sets the standards within its industry.
Alltech stands for passion, excellence and performance and these
are three core values Shooting Star PR similarly adheres to."