Pictured above: "Toasting the moment" - Directors, Marilyn Black, Cath Heath, Lesley Natrins, Trevor Smart 

Strengths in Action are excited about their recent move to Shipston! It means they can enhance their Coaching, Development and Consulting services by offering inhouse seminars and workshops. This is just another value-added service on offer to their expanding client base.

Strengths in Action firmly believe that a positive outlook and the ability to focus on your strengths rather than your weaknesses is what will help you and your business survive and thrive in 2010.

Their philosophy is supported by overwhelming evidence from the fields of Positive Psychology and Strengths Development, which proves that:

• People who do what they do best every day work harder, smarter and deliver more 

• Managers who focus performance discussions on their people's strengths rather than their weaknesses see a significant  improvement in performance

• Teams which understand each others' strengths and know how to play to them are more likely to achieve their goals and overcome issues or conflict.

Makes sense? Yet this is not what we see in so many businesses......where the strain of constant change and reorganisation, not to mention downsizing, is all too visible.  

Strengths in Action are unique in their field. Director Cath Heath comments: 'We are the only coaching and consulting company in Coventry and Warwickshire specialising in this field.  Although the Strengths approach has been around for some years - household names such as Microsoft, Aviva and Standard Chartered Bank are reaping the benefits in terms of employee engagement and productivity - it is still seen as a relatively new and radical concept."

This is not about looking at life through rose-tinted glasses - we make sure our clients understand and work with their reality - warts and all! However, by understanding and choosing to focus on their strengths our clients can rediscover their energy and motivation and start to make things happen again for themselves and their teams.  

Whatever the economic climate, there are always business challenges to overcome and it's the leaders and their teams who are going to meet them head-on -  they just need to maintain their energy and focus and ensure they achieve.