Pictured above: The Bodyshop team at Knights BMW with Bodyshop manager Christian Cerrone

One of North Staffordshire's premier car dealerships has invested a quarter of a million pounds in the development of a new bodyshop, creating six jobs for the region.

Knights BMW has launched the purpose built bodyshop at its Radial Park, Stoke-on-Trent site which offers a full accident management service for both the Stoke and Stafford branches.

Bodyshop manager Christian Cerrone said the BMW Approved workshop is fully equipped to carry out all aspects of body work repair on BMWs and MINIs, with four technicians.

"A great deal of time, money and effort has gone into developing and building a workshop which offers state of the art BMW technology to carry out bodywork repairs," he said.

"Our full accident management service gives our customers the peace of mind that repairs will be carried out to the standard required to maintain their BMW warranties.

"We are able to work seamlessly with the servicing department to tackle any issues which arise as a result of an accident and provide a courtesy car to keep them on the road in the meantime.

"And from the point that our 24 recovery services picks the car up to the time it is delivered back to them fully repaired, they have the reassurance of Knights BMW customer service."

The accident management service is also available at through Knights BMW's Stafford branch, where Daniel Bate, who has been appointed as Vehicle Damage Estimator, will manage the process.

The bodyshop also carries out bespoke custom work, fitting spoilers and accessories to BMWs and MINIs.

With BMW and MINI customers already travelling from as far afield as Birmingham and Manchester, Christian is confident that the bodyshop will rapidly become a successful part of the dealership.

"At Knights BMW, we are constantly looking at ways to improve our service to our customers and following the development of our purpose built dealership in July 2007, the bodyshop was a natural progression," he said.